1 thought on “Mihayou made a revenue of 5 billion CEO last year, Cai Haoyu: The virtual world who wants to be 1 billion people lives”
Chad
On February 20, a special "alumni meeting" appeared on the cloud video conference platform ZOOM. The "Story of the Wind Broken Waves -Paying the Lord's Workplace/Entrepreneurship" series of dialogue organized by the Silicon Valley Alumni Association of Shanghai Jiaotong University, reached the fifth issue. The entrepreneurial typical model selected by this event is Mihayou, who has recently made a strong Mihayou, and Cai Haoyu, the co -founder and president who rarely appeared publicly, attended as a guest. Cai Haoyu not only introduced the development process of Mihayou for ten years to the alumni of the University of Jiaotong University, but also revealed the details of Mihayou's employee scale, industrial layout and annual income, as well as Cai Haoyu's thinking on game creation. The vision planning of Mihayou in the next 20 years is full of dry goods. GameLook was fortunate to listen to the sharing session throughout the process. Cai Haoyu's speech confirmed that the size of Mihayou's company in 2020 has reached 2,400, an increase of 1,000 compared to 2019. Since the "original God" has achieved a huge success at the end of September last year, Mihayou's revenue in 2020 has exceeded 5 billion yuan (net income non -current), and revenue has doubled year -on -year. In addition to continuing to marvel at the rapid growth of Mihayou in the past year, GameLook also learned about the so -called "second curve" growth theory of Mihayou. Out of the virtual world that one billion people are willing to live in it "! The defeat and repeated battle, insisting that ACG started with "service game" . Overseas classmates found me and asked me to "rough stones", or children at home were playing with our games. " The surprise that Cai Haoyu felt that compared to the fact that the number of users from the background data, the close acquaintances and the students who have not been contacted for a long time are also the facts of users. This plot is not Versailles. Half a month ago, the famous "Teaching Dawei Brother" program on CH half a month ago, Cai Haoyu admitted the panic before and after the public beta of the original God -I was afraid that the players did not like it before going online. After being launched, I am afraid that players do not like the future content. But different from the positioning of the previous big gangsters. Considering the occasion and the audience, this time Cai Haoyu focuses on the growth of Mihayou. Knowing that we may start with "Break 3" in 16 years, in fact, (Mihayou) starting a business has been calculated since 2011. "Cai Haoyu introduced" Fly Me to the Moon "is the first product after Mihayou was established. It is also the first mobile game. In the opportunity to choose to do mobile games, it was the launch of Apple iPhone4 that year, so that the three students at that time realized that on the mobile platform, they could also create a smooth experience, reflect their hobbies and ideas on their own hobbies and ideas. Products. The reason why it is not involved in the host and PC game is mainly limited by the engine development level at that time. There is no perfect tool chain to allow "a few people to make it quickly", resulting in too much development costs. "Moon" "is a paid download game, and there is still a big gap with the commercial expectations at that time. In 2012, the company was formally established, and we decided that a very important thing was to do the ACG to the game, so we started making the product "Breaking Academy". " " "Collapse Academy" was developed for a whole year in 2012, and officially launched in the App Store in 2013. "Cai Haoyu revealed that after" Fly Me to the Moon " On the mobile platform at that time, "paid download games were difficult to achieve particularly high success in business." Therefore, Mihayou decided to insist on making "service games", which is Free to play game. Make a successful commercial product, the ideal should be combined with reality While launching the "Collapse Academy", Mihayou took an angel investment. "At that time, there were only 1 million. Cai Haoyu pointed out, "This is the only financing we have taken so far since the company's establishment." Inned Cai Haoyu, the 1 million financing, Mihayou did not spend much time, " Although it did not make much money after the launch of the collapse school (2 million flows a year), Mihayou also quickly achieved profitability. Considering the overall number of employees in Mihayou at that time, only the three founders were only 4. Five, although the product income failed to meet the expectations again, it can still support Mihayou without financing. Continue to continue to "try" on the ACG trail. P. , Further strengthened the image of Mihayou's "not bad money". In December last year, it was also rumored that Tencent intends to invest in Mihayou in the second half of 2020, and it was quite good, but it was rejected. R. n Therefore, compared to the landscape, Cai Haoyu believes that in 2012 and 2013 it was also a very large change in Mihayou. "Some people often ask you for almost 10 years in entrepreneurship. I basically say that in 2013, in 2013, I experienced the unsuccessful game of previous games. Let us recognize what we want to do -a successful commercial product. This is what we adhere to so far. " The Cai Haoyu further explained:" The pursuit of business success does not seem to be idealism. In fact, there is an idealistic component from Mihayou's technical level. And only by the combination of ideals and reality can we keep going. " The words to Xingtou, Cai Haoyu talked deeply about his understanding of business games. Business games are not" I am an artist, what I want to express, that is an independent game. The most important thing to do business games is to know who the target users are? What is their needs? Can you really meet their needs? " On CH before, Cai Haoyu did expressed the concerns that he was afraid that he would be able to grasp the needs of user needs after he was 40 years old. The success of the transformation may be the biggest difference between Mihayou and many independent developers, and it is also its growth internal cause. Of course, this does not seem to explain. After realizing the ACG niche, he insisted on walking in the second dimension field. The explanation of Cai Haoyu is the atmosphere of the University of China. Express. is not only better, but also exceeds user expectations A qualified commercial game. There are two qualified commercial games: one is fun, the other is a reasonable business with reasonable business Model. So from "Breaking Academy 2", Mihayou has gradually combined with the business mechanism of card games. For example, Cai Haoyu's "Zhilong Lost City" has made Mihayou "the first true model really. Successful products. " At the same time as explaining the development story, Cai Haoyu also mentioned the company's early" secrets ", and there are quite a slot. In the early 4,5 teams, Mihayou's internal division was as follows: Mahayou's early division of labor reminded Gamelook to Tencent. When Ma Huateng first started in QQ, he also served as the role of "female netizen" who had chatted with customers. Perhaps the success of the company was similar. Recalling that at that time, Cai Haoyu believed that "Breaking Academy 2" was a "domestic two -dimensional game that made so much money" in China. Words are popular among the capital circles and the public. . Another key node in 2014 is that after that, Mihayou has maintained the rhythm of a core product every 3 or 4 years and clarified the company's strategy. Making products that exceed the expectations of users, manifested in the interior of Mihayou is the development concept of "Something New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New. The reason for the top standard of Duan, the same is true of the original God. According to Cai Haoyu, in 2017, he also set up a "better 3D game", but it was quickly cut off because it did not meet the above development concepts. More accurately, "better but not exceeded user expectations." The reason why "Original God" is to be an open world is more difficult and more valuable. From the perspective of user perspective, It can exceed expectations. years camp Over 5 billion yuan, from China to global From 2014 to 2020, the size of the employees of the Miha -travel company maintained the rhythm of the annual double, and the income scale was every 3 or 4 years. "Products" appeared significantly. In the sharing of Cai Haoyu on the same day, the size of Mihayou's company in 2020 has reached 2,400, more than 1,000 people over the previous year. In terms of income, every time new products are launched, Mihayou's overall income will also skyrocket. For example At that time, Mihayou's revenue had exceeded 5 billion yuan. Considering Mihay's "service -oriented game" strategy, its future revenue is expected to continue to maintain the current growth rhythm. Cai Haoyu also pointed out that Mihayou will insist on doing long -term operations. With the growth of the company's scale, Mihayou still adheres to "flat management". In Cai Haoyu's view, the reason why more than 2,000 people can work can work. One is that the decision -making power is decentralized and the frontline personnel are encouraged to encourage front -line personnel To make a decision; the second is that Mihayou ’s product capacity is greater than management capabilities; third, Mihayou has fewer products, and the problems that need to be solved across the department are also small. For example, there are 700 people in the" Original God "team. In organizational structure, in addition to the Chinese headquarters, Mihayou also set up branches in Japan, South Korea and Canada, respectively, while the United States and Singapore are planned. Among them, the Japanese branch established in 2015 was the earliest, and South Korea and Canada were established after the "original God" was launched, and Mihayou accelerated the pace of globalization. Mihayou is mainly based on the headquarters of China. The branch is mainly responsible for issuing related matters. However, in North America, Mihayou expects to build a R
On February 20, a special "alumni meeting" appeared on the cloud video conference platform ZOOM.
The "Story of the Wind Broken Waves -Paying the Lord's Workplace/Entrepreneurship" series of dialogue organized by the Silicon Valley Alumni Association of Shanghai Jiaotong University, reached the fifth issue. The entrepreneurial typical model selected by this event is Mihayou, who has recently made a strong Mihayou, and Cai Haoyu, the co -founder and president who rarely appeared publicly, attended as a guest.
Cai Haoyu not only introduced the development process of Mihayou for ten years to the alumni of the University of Jiaotong University, but also revealed the details of Mihayou's employee scale, industrial layout and annual income, as well as Cai Haoyu's thinking on game creation. The vision planning of Mihayou in the next 20 years is full of dry goods.
GameLook was fortunate to listen to the sharing session throughout the process. Cai Haoyu's speech confirmed that the size of Mihayou's company in 2020 has reached 2,400, an increase of 1,000 compared to 2019. Since the "original God" has achieved a huge success at the end of September last year, Mihayou's revenue in 2020 has exceeded 5 billion yuan (net income non -current), and revenue has doubled year -on -year.
In addition to continuing to marvel at the rapid growth of Mihayou in the past year, GameLook also learned about the so -called "second curve" growth theory of Mihayou. Out of the virtual world that one billion people are willing to live in it "!
The defeat and repeated battle, insisting that ACG started with "service game"
. Overseas classmates found me and asked me to "rough stones", or children at home were playing with our games. "
The surprise that Cai Haoyu felt that compared to the fact that the number of users from the background data, the close acquaintances and the students who have not been contacted for a long time are also the facts of users.
This plot is not Versailles. Half a month ago, the famous "Teaching Dawei Brother" program on CH half a month ago, Cai Haoyu admitted the panic before and after the public beta of the original God -I was afraid that the players did not like it before going online. After being launched, I am afraid that players do not like the future content.
But different from the positioning of the previous big gangsters. Considering the occasion and the audience, this time Cai Haoyu focuses on the growth of Mihayou. Knowing that we may start with "Break 3" in 16 years, in fact, (Mihayou) starting a business has been calculated since 2011. "Cai Haoyu introduced" Fly Me to the Moon "is the first product after Mihayou was established. It is also the first mobile game.
In the opportunity to choose to do mobile games, it was the launch of Apple iPhone4 that year, so that the three students at that time realized that on the mobile platform, they could also create a smooth experience, reflect their hobbies and ideas on their own hobbies and ideas. Products. The reason why it is not involved in the host and PC game is mainly limited by the engine development level at that time. There is no perfect tool chain to allow "a few people to make it quickly", resulting in too much development costs. "Moon" "is a paid download game, and there is still a big gap with the commercial expectations at that time. In 2012, the company was formally established, and we decided that a very important thing was to do the ACG to the game, so we started making the product "Breaking Academy". "
" "Collapse Academy" was developed for a whole year in 2012, and officially launched in the App Store in 2013. "Cai Haoyu revealed that after" Fly Me to the Moon " On the mobile platform at that time, "paid download games were difficult to achieve particularly high success in business." Therefore, Mihayou decided to insist on making "service games", which is Free to play game.
Make a successful commercial product, the ideal should be combined with reality
While launching the "Collapse Academy", Mihayou took an angel investment. "At that time, there were only 1 million. Cai Haoyu pointed out, "This is the only financing we have taken so far since the company's establishment."
Inned Cai Haoyu, the 1 million financing, Mihayou did not spend much time, " Although it did not make much money after the launch of the collapse school (2 million flows a year), Mihayou also quickly achieved profitability. Considering the overall number of employees in Mihayou at that time, only the three founders were only 4. Five, although the product income failed to meet the expectations again, it can still support Mihayou without financing. Continue to continue to "try" on the ACG trail.
P. , Further strengthened the image of Mihayou's "not bad money". In December last year, it was also rumored that Tencent intends to invest in Mihayou in the second half of 2020, and it was quite good, but it was rejected. R. n Therefore, compared to the landscape, Cai Haoyu believes that in 2012 and 2013 it was also a very large change in Mihayou.
"Some people often ask you for almost 10 years in entrepreneurship. I basically say that in 2013, in 2013, I experienced the unsuccessful game of previous games. Let us recognize what we want to do -a successful commercial product. This is what we adhere to so far. "
The Cai Haoyu further explained:" The pursuit of business success does not seem to be idealism. In fact, there is an idealistic component from Mihayou's technical level. And only by the combination of ideals and reality can we keep going. "
The words to Xingtou, Cai Haoyu talked deeply about his understanding of business games. Business games are not" I am an artist, what I want to express, that is an independent game. The most important thing to do business games is to know who the target users are? What is their needs? Can you really meet their needs? "
On CH before, Cai Haoyu did expressed the concerns that he was afraid that he would be able to grasp the needs of user needs after he was 40 years old.
The success of the transformation may be the biggest difference between Mihayou and many independent developers, and it is also its growth internal cause.
Of course, this does not seem to explain. After realizing the ACG niche, he insisted on walking in the second dimension field. The explanation of Cai Haoyu is the atmosphere of the University of China. Express.
is not only better, but also exceeds user expectations
A qualified commercial game. There are two qualified commercial games: one is fun, the other is a reasonable business with reasonable business Model.
So from "Breaking Academy 2", Mihayou has gradually combined with the business mechanism of card games. For example, Cai Haoyu's "Zhilong Lost City" has made Mihayou "the first true model really. Successful products. "
At the same time as explaining the development story, Cai Haoyu also mentioned the company's early" secrets ", and there are quite a slot. In the early 4,5 teams, Mihayou's internal division was as follows:
Mahayou's early division of labor reminded Gamelook to Tencent. When Ma Huateng first started in QQ, he also served as the role of "female netizen" who had chatted with customers. Perhaps the success of the company was similar.
Recalling that at that time, Cai Haoyu believed that "Breaking Academy 2" was a "domestic two -dimensional game that made so much money" in China. Words are popular among the capital circles and the public.
. Another key node in 2014 is that after that, Mihayou has maintained the rhythm of a core product every 3 or 4 years and clarified the company's strategy. Making products that exceed the expectations of users, manifested in the interior of Mihayou is the development concept of "Something New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New New. The reason for the top standard of Duan, the same is true of the original God. According to Cai Haoyu, in 2017, he also set up a "better 3D game", but it was quickly cut off because it did not meet the above development concepts. More accurately, "better but not exceeded user expectations."
The reason why "Original God" is to be an open world is more difficult and more valuable. From the perspective of user perspective, It can exceed expectations.
years camp Over 5 billion yuan, from China to global
From 2014 to 2020, the size of the employees of the Miha -travel company maintained the rhythm of the annual double, and the income scale was every 3 or 4 years. "Products" appeared significantly.
In the sharing of Cai Haoyu on the same day, the size of Mihayou's company in 2020 has reached 2,400, more than 1,000 people over the previous year. In terms of income, every time new products are launched, Mihayou's overall income will also skyrocket. For example At that time, Mihayou's revenue had exceeded 5 billion yuan.
Considering Mihay's "service -oriented game" strategy, its future revenue is expected to continue to maintain the current growth rhythm. Cai Haoyu also pointed out that Mihayou will insist on doing long -term operations.
With the growth of the company's scale, Mihayou still adheres to "flat management". In Cai Haoyu's view, the reason why more than 2,000 people can work can work. One is that the decision -making power is decentralized and the frontline personnel are encouraged to encourage front -line personnel To make a decision; the second is that Mihayou ’s product capacity is greater than management capabilities; third, Mihayou has fewer products, and the problems that need to be solved across the department are also small. For example, there are 700 people in the" Original God "team.
In organizational structure, in addition to the Chinese headquarters, Mihayou also set up branches in Japan, South Korea and Canada, respectively, while the United States and Singapore are planned.
Among them, the Japanese branch established in 2015 was the earliest, and South Korea and Canada were established after the "original God" was launched, and Mihayou accelerated the pace of globalization. Mihayou is mainly based on the headquarters of China. The branch is mainly responsible for issuing related matters. However, in North America, Mihayou expects to build a R