5 thoughts on “steampunk jewelry findings wholesale What are the differences between advanced operations and ordinary operations”
Lillie
wholesale jewelry china paypal For this question, you can answer the recent article posted by Chao Ge to answer "Thinking Rhythm Refinement, and see how the gap between excellent operations is opened with ordinary operations?" "(Published on Chao Ge's WeChat public account" Super Operation Thinking ")
This This article mainly talks about how to break through the low -level operations to the middle and high -level operations from 3 aspects?
It the most direct decisive factor can be quickly become the company's mid -to -high -level operation from ordinary operations in operation. Expecting contribution value. If you want to make greater contributions to operating, it is definitely not possible for specific operational execution.
It the summary of mid -to -high -level operations requires 3 capabilities in three aspects: thinking — systematic operational thinking. What are the specific performances here, and will be specifically explained later. The sense of control of things. In other words, the sense of rhythm of operation, you have to learn to control one thing, let things go in the direction of your own expectations, rather than passively conforming to the development of things. Igly -let data analysis become a subconscious. In other words, every step in the operation of our operation needs to quickly verify its effect through data analysis, and this data analysis must not be a single point, but the correlation between the contrast between horizontal and vertical and different dimensions Based on it, there is a habit of establishing an operating log here.
-Systematic operational thinking —
Systematic operating thinking is the core ability that must be available for operation. It can be given here to illustrate: For example, when we operate in the community, in addition to the integration system, there is a gold coin system. Points here are equivalent to experience values. It is the basis for the growth of community membership levels. It is linked to the level system of community members. The points are not consumed. And gold coins are a incentive system outside the hierarchy, the purpose is to motivate and guide the behavior of users. Then the question comes: if you give you the gold coin system as an operating project to operate, how do you change this project?
It first talk about the wrong thinking, which is also the usual thinking of many operators. The idea is similar to Chao Ge's "Super Operation Thinking" "This may be the most generous, the clearest way of writing the operating solution! "The article" Apple "is associated with the term" Apple ". Many people think of specific related words as soon as they come up, instead of doing thinking first, and the result is that the result cannot be exhausted. Why do many friends do two or three years of operation and still stay in the basic operation stage? One of the important issues is this.
Let's take a look at the correct thinking. The purpose of gold coins is to motivate users' behavior. In order to make gold coins be motivated, the value of gold coins must be exerted! Therefore, before starting this project operation, you need to consider the following questions: The key point to be worthy of gold coins? What is the basic business logic of the gold coin system project? What basic work do we need to do around this basic business logic? What are the operating purposes and goals of the gold coin system project? What specific operating methods do we need to ensure the achievement of the purpose and the achievement of the goal? roi estimates, that is, the input -output ratio of the project needs to be considered
. Then we will gradually answer and disassemble the above questions: 1, we must want The key point that wants gold coins to play is that it can make gold coins circulating in both directions. Only in the gold coins can only be as good as Zimbabwe coins. Because gold coins are a virtual currency, virtual currencies are the same as real currency, and circulation generates value. 2. Thinking according to the first problem, we can basically sort out the business logic of the gold coin system operation: to ensure that the user's sustainable gold coin acquisition Balanced revenue and expenditure, stable gold coin value expectation
The specific logic can be combed as follows: 3, when we sort out the basic business logic of the gold coin system project, then the operating purpose then The goal is easier to determine: T: Promote the income and expenditure of gold coins (allowing gold coins to circulate) Target: The income and expenditure ratio of gold coins within the cycle (or cycle gold coin consumption rate/exchange rate)
4, the fourth question involves the specific operation and execution of this project. At the income level of gold coins, we need to sort out the user behavior of hope to guide, and set up gold coin reward rules and rules and rules and rules of gold coins. Weight and promote the occurrence of users. The acquisition of gold coins must be carried out in combination with the overall operation of the community, because the active behavior of the incentive user is the specific performance of the user's activity in the community. Blocks require all members of the community to cooperate.
5, the last question is ROI estimation. This problem is not to say that it needs to be considered in the end, but a item that all operations must be considered at the beginning stage. Work. The definition of operations in [why everyone is more reliable than everyone is a product manager than everyone is a product manager "in [Super Operation Thinking] The definition of operation is:
operation is to pass the product value to users through some means and allow users to continue to use to generate user value. Specifically, it is based on the goal that can be achieved based on the combing of product business logic that can "measure the effect of the previous sentence", and then some columns based on people, financial, and material (resources) based on the goals Work ("things") is operation. The standard for the quality of operations is to depend on whether you can achieve the set goals with the least person, financial, and material (resources).
So ROI is a key indicator for us to measure a good or bad operation work. I believe this is also the problem that the bosses are most concerned about. Okay, we continue to return to the operation of the gold coin system mentioned earlier, corresponding to the wrong thinking is that the correct thinking we should follow is: The detailed explanation of systematic thinking, everyone, you can Reading the previous article of Chao Ge public account: "Which is more important to do operational thinking and experience? If you understand this, you will become an excellent operation! "Why do everyone is more reliable than everyone is product manager than everyone is more reliable."
is because systematic operational thinking is the core ability of operation. Therefore, Chao Ge's public account article is more shared on the level of operational thinking. The partners who do operations are used for reference and reference in the core capabilities of operation.
-The ability to control things —
In this regard, the mistakes often made in ordinary operations are that the operating purpose is not clear, the purpose of the operation is not clear, The target is not quantified, the target disassembly does not make, the no -phase target control and evaluation and optimization, and there is no specific resumption and summary after the operation items are over. The entire operation lacks a sense of rhythm. The specific scenes are: The operation work into disaster relief work, passively dealt with various problems. The operation work is fragmented, and there is no rules for operation. At the same time, various things are handled, and the phased goals and key tasks are not clear. The results deviate from expectations, want A to become B. did not precipitate or summarize after the project, and the same problem happened again in the next operating project.
The article also mentions excellent operations to control the ability of the matter. You have to learn to control one thing and let things go in the direction of your own expected instead of passive The development of the situation in accordance with the situation. Therefore, in the operation process, you need to clarify every link of the project, grasp the key nodes of the project, maintain the sense of rhythm of operation, and allow each link of the operation project to basically follow the original design path during the execution process. It here we take a promotional video promotion as an example. The truly rhythmic operation should be:
1. Clear promotion background: That is to say why we do this to do this Content promotion, this is the basis for clearing the purpose of promotion. 2. Clear promotion purpose: For example, our purpose is to increase the exposure of this video and enhance the brand image? Or the promotion of this video for drainage transformation? 3. Set the promotion goal: If our promotion purpose is to increase the exposure of the video, then the goal of our promotion can be set to the cumulative number of views of the video 4. Disassembling and promotion channels are disassembled according to the promotion cycle: The disassembly according to the promotion cycle. If the promotion cycle we set is 7 days, then we need to disassemble the goal of the number of viewing times every day. The promotion channel disassembling. After we select a specific promotion channel, we need to set the number of viewing targets brought by each channel promotion.
5, staged target control and assessment adjustment: We need to evaluate the daily promotion effect, whether to achieve the target of the day, if we have not achieved, we need to analyze the reason and propose optimized adjustment. Strategy. In addition, we also need to do the effect of the effects of phased promotion channels, and we must focus on key and effective channels.
6. The recurrence summary after promotion: This stage is mainly an evaluation of the effect of this promotion. Based on this, the experience summarizes To the most optimized effect.
It's disassembly of the goal in this process to disassemble the goal according to the cycle, the purpose is to make our final goal controlled. Imagine that if we set the 7 -day promotion goal is the cumulative number of views of 1 million, and during the execution process, the final goal of the 7th day is also achieved. Can the promotion effect on the last day reach 800,000 views?
The ideas to the entire operation of operations, we can summarize this process as follows: -let data analysis becomes a kind of subconscious —
We all our operations must be based on data analysis. During the operation, data analysis should be analyzed into a subconscious. In other words, every step in the operation of our operation needs to quickly verify its effect through data analysis, and this data analysis must not be a single point, but the correlation between the contrast between horizontal and vertical and different dimensions Based on.
It we found that there are three aspects of the operation problem during operation: A operating personnel actively discover problems in the product experience The user feedback and behavior during the operation process Performance finding problems In the analysis of the background data
In normal circumstances, it is difficult for us to actively discover problems during the product experience process, and the user's problem feedback is only the chance of the chance happened. Especially when we just took over a stage of 0 to 1 and entered a phase of 1 to 100, it was difficult for us to find problems in the product operation process through product experience and user feedback in a short period of time. , Must not be deep, the most essential issues. Therefore, at this time we need to analyze the feedback through the background data and the data formed by the past operation time and movement to find the problem. When you comprehensively make a comprehensive summary analysis of relevant data, you can often quickly discover the main problems of the total operating process.
The data analysis itself is a refined operation, and many data analysis needs to be based on the accumulation of usually operating events, means and behavior feedback. And this refined manifestation is that we need to record each event node, problem feedback, operating several segments and user behavior. Here are several specific refined operation methods and means:
For example, if it is the specific operation of the community, when the output of the content posts of PGC, have we recorded all the posts for all output? For example, the following table: The comparison analysis of a certain amount of posts and data feedback found the corresponding laws, such as what kind of title is more attractive? What types of posts are more popular? The the same type of theme posts that are good for data feedback can we specialize in it and branded?
For another example, do we have an effect evaluation and a summary record of historical push information when we are making a message? The feedback on user problems is there a summary record form? And do a staged analysis summary? Is the habit of establishing an operational network? In the record of staged operation time, the operation rules and skills are found? (The following is only an example.) The purpose of these records is that when these operating behaviors reaches a certain frequency, we can analyze the data of the data showing these behaviors vertically, thereby finding the law of the data and then optimizing the optimization Our operating means.
wholesale bless your heart jewelry Hello, I am glad to answer for you. . What is operation?
In a broad perspective, all manual intervention around website products is called operation. So to some extent, I think that Internet product companies have only 3 business departments: products, technology, operation. The concept of product operation is = operation, but maybe your company or product is mainly based on products and supplemented by operations, so there is no need to disassemble a lot of people to operate at this time, so it is collectively referred to as product operation.
It a bit of thin, I divide operations into market operations, user operations, content operations, community operations, and business operations.
The market operation: use marketing as a means, and use the way to spend money without spending money to carry out a series of publicity, exposure, marketing and other intervention methods. It is more common in products that need to be smashed to a certain extent. This is often the main operational means to be close to money, because only if it is close to money, and there is a complete profit model, it will continue to expand investment in market operations.
The user operation: People -centered operation methods are common in the UGC community. It is close to users, unite users, and guide users to operate as a means.表现在你会发现网站运营人员非常愿意和用户交流，逗比，谈天，八卦，有的时候你都分不清这是用户还是官方工作人员，例如知乎就是这一种， 周源，黄继新， Chengyuan, ... in the early stages of a product, the active use and intervention of operators themselves was very important.
The content operation: There are two ways to enter, one is in the UGC community, which processs the high -quality content generated by the user through editing, integration, optimization and other methods, and cooperate with other means to spread. This is often done with user operations. For example, you are answering a question, and the answer is very exciting. The classmates who know that you will sort out your answers with other people's answers, and then use Weibo, Daily, Weekly, Weekly, Week Waiting for the spread, this is the content -centric operation. Another is in some media products, such as surging news, such as titanium media, 36kr, which is also operated with excellent content. Different from the former is to edit, organize, and write more. For users. (Of course, many students who know the question to answer questions are very angry that their articles have been plagiarized, not signed reprints, etc., but in fact, those students who do content operations are one of the jobs, so I don’t need to care. You, so this article is welcome to copy, welcome to reprint, no signature, but often update, please remember to reprint all)
community operation: In the early years, I put community operations and user operations together with others It is said that it was actually a bit problematic, because the operation of UGC users and the operation of consumer content for ordinary communities were also two completely different types of work. So I took it alone. Community operations refer to intervention activities for community consumers, such as doing a full station, drawing .. Voting, reprinting some good articles to the community to cause discussions .. All are counted. This kind of work is to the extreme to constantly ignite the wind in the community, causing everyone to spray each other and activate the entire community. (Interested students can study the NGA's "Spray Fighter Arena". This model has also been cited by many other forums or communities in recent years. It is more common in some business B2B products, divided into BD and sales. Sales are directly selling products, and BD is more mutually beneficial cooperation. These are all means, the purpose is to get users, and then retain them. Many enterprise -level products are based on this way of operation, such as BAT's cloud service products, or launching the business team to use this.
The growth around operations, or the growth of operators, first understand what the product technology operations play a role in an Internet product. Products: Think of things technology: Make it out Operation: Use things
There are different positioning and boundaries, which vary from person to person. Different products, the focus of these three fields is different. For example, taking BAT, Baidu heavy technology, Tencent heavy products, Ali heavy operations, these are common concepts in the hearts of the public. To some extent, it is related to the company's initial business. What is the core business. Of course, the company is as large as a certain degree, and the other parts are also very strong, and it will not go there. However, some small companies still focus on the early stage.
. What should I do?
It, but when I go back to the operation, I think that all students who are doing operations, the core psychological quality is:
Make a shit, you can also turn the flowers to make people eat and make praise, as well as ability
Whether you are a junior editor, Weibo account manager, or operation director, COO, COO, COO, COO, COO, The things you are most concerned about, you can only have a little from beginning to end
Make the user, and then continue to keep them.
The work you must do closely around this. Any job (including the work of your team member) must directly or indirectly point to part of this purpose, which is responsible for the data results.
It looks simple, but it is not simple. For example, if you operate your classmates, ask yourself, what work you have done in the last month, which work has clear "data results" and which work is not. If there is too much work ratio of data results, you need to reflect on your work.
, and this one, then disassembled, can be disassembled into the following four core links
1. Where to find the user's portrait, investigation, demand analysis and other work, That's right, you need to understand your product, even if he is a pile of shit)
2, to get users with acceptable costs, let them use your product Business cooperation, content editing, social media planning activities, etc., spending money without spending money is for this purpose. Sometimes it ’s really better to engage in professional people to engage in professional people for a week.
3. Let the user continue to use your product The user operation, community operation
4, keep contact with users when not using the product recalled, Weibo recall, Weibo WeChat operation, feedback, and business cooperation with other products.
. The rising trajectory of operation
In my opinion, primary operations and advanced operations do not have strict watershed The above four links are only responsible for one sub -project in one link (such as Weibo operation commissioner, WeChat operation commissioner, content editing, community activity planning, etc.), which can be defined as primary operations. Often the primary operation is 2-3-4. 1 You only need to understand and implement it, and you have not yet participated in the decision. At this time you are an executor, just do it down -in. To be honest, at this stage, your work is calculated in heaven as a unit, which can be replaced very strong. I have seen the recruitment data of Lokou, which is generally between 5-8K, and this work is worth the price.
. When you do better and better, understand your links more and more, and start to gradually cover your ability to cover the entire link, you are already an intermediate operation It's right. You may not care about market launch, only care about retaining, or even care, only care about repeated purchase/viscosity user UGC. To put it bluntly, you are in the business chain of the entire product. As a part of the Manager, you have formed a certain level that cannot be bypassed, which is also your value. At this time you value between 8-15K, unless you are in the core link of the company, you still have a certain replacement. At this time, we will take Zhou as a calculation unit to consider your work effect.
Then when you do it, your ability is getting bigger and bigger, and the field of vision is getting bigger. . For example, you are a market manager. You have begun to consider whether the traffic that can be pulled can be left and actively start cooperating with community operators to do some activities, or you are a community operating manager. You planned a UGC event in a community Then actively coordinate market personnel to spread these wonderful UGCs to the outer circle. You are constantly expanding your ability to your ability. At this stage, you have advanced to advanced operations. The bureau that needs to be cloth began to calculate based on the month or even more. Any of your decisions will affect the operating conditions for a long time. The greater the risk, the greater the responsibility.
The core purpose I mentioned earlier has two levels, 1 is to pull new, 2 is retained, if you break through 1 to 2, or break through 1 to 1, and all do it very much Okay, you can start controlling the field. According to the different needs of different stages of the product, pay attention to the most in the entire operation of different stages. Where should the most breakthroughs from the first operation and use a full consider to properly distribute the resources. Whether it is money or manpower, it is your eyes in your eyes. It is a resource that can be allocated, regardless of gains and losses in one city and one city, and consider the problem with a longer timeline. You already have the ability to operate the director, and the next step is COO. Some company COOs also consider investor relationships, PR, all Vender deployment, large -scale business cooperation, but these have entered the company, not just the operation at the product level.
. This layer is also the most difficult to break through. The bottleneck is that if you have always been in the "new" "one of the areas", the longer you cultivate, the longer you cultivate, the more you do, the more you do. Deep, the harder you can jump out to understand another field. Because the values and ways of thinking are completely different. Because the user is completely different, you spend N for a long time and understand what strange users think. How can they start using your product step by step, and you need to spend almost the same amount of time to understand your familiar users What are their characteristics and how they can be used continuously.
I give an extreme example, such as Baidu's phoenix nest system (the background of the search and promotion). It if your purpose is to pull new users, you need to let the user have such a cognition: "Reliably advertising in Baidu", you may have to spend a lot of time to instill "simple, easy to operate, easy to operate, easy to operate, easy to operate These points are large, helping you make money. "This is the focus of new operations. At this time, in the minds of the user, your competitors are Tencent's wide point, Weibo Fan Connect, and portal Banner, including offline advertising systems. And because your users are too "stupid", you can't understand these points very quickly, so you need to sell to death, come to the door, do various meetings, do case promotion, etc., and invest in various places to advertise and swipe the wall.
. If your purpose is to make people who have already started using the phoenix nest to spend more money, then you need not only to make users feel hello, but also make users feel that he is here too it is good. I have seen too many people who use Fengchao to play and then abandon it. At this time, your thinking dimension has become. How can I make users earn more money from Fengchao and continue to increase Balbla. Then you need technical guidance, care about the user's account condition, and provide more and better tools. At this time, the competitors or interference items at this time have become internal factors such as sales, customer service, or products, technology, etc. in the previous paragraph.
These two things are actually mutually exclusive, because from the perspective of pulling new, you are not afraid of hurting users, because users do not know you and have no harm. The latter, you may have to harm the user and play a game and balance between the user's interests and your interests. In layman's terms, it is like that at the beginning tell you, this person is bad, let you cut him, and later told you that this person is good, let you save him. The people are schemes and are chaotic. As a result, they ca n’t get ruthless when cutting people, and they worry too much when saving people.
and only the understanding of the party can really open up the second pulse of Ren Du, which can be called a high -level operator.
This is like two sides of a coin. Don't think that you only need to look at one face, so that your development will stop at an operating manager with an annual income that will not exceed 200,000. Once you break through, the position that is not capped is waiting for you. Even if you do not have product ability and technical ability, you can make a very NB COO and bring a team responsible for new or staying old.
I I have seen countless people who died here. A UGC community product, there is no time to invest in advertisements, or a great product, which can not be timely stimulated by users. Spend money to spread, and as a result, it was quickly killed by the cottage of the Da factory. There are countless cases.
did the right thing at the right time, not everything.
. The operator summarizes
It I think the career development curve of the operation is stepped, which is different from the relatively smooth rising curve of products or technology. If you have time, you can refer to the salary of websites such as Hunting, Lokou, and the span of operation. No need to envy the programmer as soon as he graduated from 1-3 years, you will have a high salary. You can see a few positions and a few people who can do the annual salary of 700,000 and 800,000. Operations are a very low threshold for entry. The low entry threshold means that the entire population base is large, so the competition will be very fierce. Every time you rise, you have to accumulate time or money. The operation is the most like a war. At the beginning, you were a small soldier, and then slowly you started to become veterans, start to direct a small class, and then direct a company, camp, regiment ... And when you become a general, your victory is exchanged for life. Some people are sacrificed, and some people just want to be abandoned ..... It is the same for operations. They are based on a large number of people who have no career development, no promotion opportunities, no accumulation, and do not grow up day after day. Your decision is NB, the company is successful, the company is successful, the salary increases together, the new business is developed, and your decision is made mistakes. What you waste is the precious years of countless people.
If a product is used as a route, the product is the direction to ensure that flying to the destination, the technology is the foundation, and it is guaranteed not to fall. At the time, only strong operations can make this product steadily and faster, and let off those competitors who copy your products and learn your technology. Stip to see 58 and Ganji, pull hands and Meituan, Jingdong He Dang, Taizu and President.
The closest to the user is the operation.
————————————— In I want to talk about the problem of the so -called data results
What is what is what is what is The data result is the result of the data that can be quantitative or qualitative (yes, a user sends a large complaint letter with you, which is also the data). Is don't do it without results.
According to my feelings, many students do at work, which are not strong enough, or simply have no purpose. For example, I will talk about posting on Weibo. I I believe that many classmates here are Weibo and WeChat account operations, which is also one of the first operating work.
In general, there are two core functions of corporate official micro: 1. Keep contact with existing users 2. Get strange users from Weibo. The first one is actually doing it. For example, all websites, all products will say, oops our official micro is XXOO, please pay attention, occasionally do a lottery, answer questions, solve the after -sales, things.
but the second one is essentially a marketing behavior. You dug empty thoughts, make a content, make an activity, and then use the existing users of the enterprise as a basis to carry out twice or multiple dissemination to make potential.
Generally speaking, the second one will have a stronger purpose, because the marketing behavior itself is bundled with the data results. It is the data result. But if you do the first type, you often easily lose your purpose. Anyway, do a few Weibo Weibo and answer the question. Let me say that, if you do this work without purpose, the job you do is at best a customer service, a porter, whether you do it for three months or one year, you have no growth. So how can there be growth? You must try to move closer to the second job, because although your company does not pay attention to your Weibo marketing work, for your own development, you need to let yourself understand marketing quickly. For example, even if you are still answering the user's question, can you get rid of your mind, let the users who see this answer laugh, help you forward it, and then make the users who do n’t pay attention to your products feel that your official is very interesting. Pay attention to it. This is even a strange user. or your user has a lot of complaints to use your products. You find time, learn PS or ask the company's designer to have a meal, and the entire tower map of a relaxed and cute cartoon Which users may have trouble. Then the existing users will help you spread because of what you do. This work has a strong purpose, that is, to get as many reposts as possible, and get new attention as much as possible. You can do 10 and you can hit a linkage effect. It's hard to say, I accidentally hit a broken one who has been reposted. In the future, you find a job and write on the resume to be up to 2-3K.
It you should go to every job you do for you to find its data results. If you break your head, you can't figure out where the data result of some jobs can be seen, it just shows that this is justified. The work is not growing, and there is no accumulation. You can be replaced by an interns with a salary of 2,000 yuan at any time (this part of the work does exist). Once you find the result of this behavior, you will find that what you do is very different from the quality you made before.
So I said that there is no future to do the work without data.
In the data, and then keep making the plate you can operate bigger and bigger. In the end, you will find that when you are not important, you are a good operation. It hope to help you, hope to adopt
real urban hiphop gold jewelry wholesale First, what is operation?
In a broad perspective, all manual intervention around website products is called operation. So to some extent, I think that Internet product companies have only 3 business departments: products, technology, operation. The concept of product operation is = operation, but maybe your company or product is mainly based on products and supplemented by operations, so there is no need to disassemble a lot of people to operate at this time, so it is collectively referred to as product operation.
It a bit of thin, I divide operations into market operations, user operations, content operations, community operations, and business operations.
The market operation: use marketing as a means, and use the way to spend money without spending money to carry out a series of publicity, exposure, marketing and other intervention methods. It is more common in products that need to be smashed to a certain extent. This is often the main operational means to be close to money, because only if it is close to money, and there is a complete profit model, it will continue to expand investment in market operations.
The user operation: People -centered operation methods are common in the UGC community. It is close to users, unite users, and guide users to operate as a means.表现在你会发现网站运营人员非常愿意和用户交流，逗比，谈天，八卦，有的时候你都分不清这是用户还是官方工作人员，例如知乎就是这一种， 周源，黄继新， Chengyuan, ... in the early stages of a product, the active use and intervention of operators themselves was very important.
The content operation: There are two ways to enter, one is in the UGC community, which processs the high -quality content generated by the user through editing, integration, optimization and other methods, and cooperate with other means to spread. This is often done with user operations. For example, you are answering a question, and the answer is very exciting. The classmates who know that you will sort out your answers with other people's answers, and then use Weibo, Daily, Weekly, Weekly, Week Waiting for the spread, this is the content -centric operation. Another is in some media products, such as surging news, such as titanium media, 36kr, which is also operated with excellent content. Different from the former is to edit, organize, and write more. For users. (Of course, many students who know the question to answer questions are very angry that their articles have been plagiarized, not signed reprints, etc., but in fact, those students who do content operations are one of the jobs, so I don’t need to care. You, so this article is welcome to copy, welcome to reprint, no signature, but often update, please remember to reprint all)
community operation: In the early years, I put community operations and user operations together with others It is said that it was actually a bit problematic, because the operation of UGC users and the operation of consumer content for ordinary communities were also two completely different types of work. So I took it alone. Community operations refer to intervention activities for community consumers, such as doing a full station, drawing .. Voting, reprinting some good articles to the community to cause discussions .. All are counted. This kind of work is to the extreme to constantly ignite the wind in the community, causing everyone to spray each other and activate the entire community. (Interested students can study the NGA's "Spray Fighter Arena". This model has also been cited by many other forums or communities in recent years. It is more common in some business B2B products, divided into BD and sales. Sales are directly selling products, and BD is more mutually beneficial cooperation. These are all means, the purpose is to get users, and then retain them. Many enterprise -level products are based on this way of operation, such as BAT's cloud service products, or launching the business team to use this.
The growth around operations, or the growth of operators, first understand what the product technology operations play a role in an Internet product. Products: Think of things technology: Make it out Operation: Use things
There are different positioning and boundaries, which vary from person to person. Different products, the focus of these three fields is different. For example, taking BAT, Baidu heavy technology, Tencent heavy products, Ali heavy operations, these are common concepts in the hearts of the public. To some extent, it is related to the company's initial business. What is the core business. Of course, the company is as large as a certain degree, and the other parts are also very strong, and it will not go there. However, some small companies still focus on the early stage.
. What should I do?
It, but when I go back to the operation, I think that all students who are doing operations, the core psychological quality is:
Make a shit, you can also turn the flowers to make people eat and make praise, as well as ability
Whether you are a junior editor, Weibo account manager, or operation director, COO, COO, COO, COO, COO, The things you are most concerned about, you can only have a little from beginning to end
Make the user, and then continue to keep them.
The work you must do closely around this. Any job (including the work of your team member) must directly or indirectly point to part of this purpose, which is responsible for the data results.
It looks simple, but it is not simple. For example, if you operate your classmates, ask yourself, what work you have done in the last month, which work has clear "data results" and which work is not. If there is too much work ratio of data results, you need to reflect on your work.
, and this one, then disassembled, can be disassembled into the following four core links
1. Where to find the user's portrait, investigation, demand analysis and other work, That's right, you need to understand your product, even if he is a pile of shit)
2, to get users with acceptable costs, let them use your product Business cooperation, content editing, social media planning activities, etc., spending money without spending money is for this purpose. Sometimes it ’s really better to engage in professional people to engage in professional people for a week.
3. Let the user continue to use your product The user operation, community operation
4, keep contact with users when not using the product recalled, Weibo recall, Weibo WeChat operation, feedback, and business cooperation with other products.
. The rising trajectory of operation
In my opinion, primary operations and advanced operations do not have strict watershed The above four links are only responsible for one sub -project in one link (such as Weibo operation commissioner, WeChat operation commissioner, content editing, community activity planning, etc.), which can be defined as primary operations. Often the primary operation is 2-3-4. 1 You only need to understand and implement it, and you have not yet participated in the decision. At this time you are an executor, just do it down -in. To be honest, at this stage, your work is calculated in heaven as a unit, which can be replaced very strong. I have seen the recruitment data of Lokou, which is generally between 5-8K, and this work is worth the price.
. When you do better and better, understand your links more and more, and start to gradually cover your ability to cover the entire link, you are already an intermediate operation It's right. You may not care about market launch, only care about retaining, or even care, only care about repeated purchase/viscosity user UGC. To put it bluntly, you are in the business chain of the entire product. As a part of the Manager, you have formed a certain level that cannot be bypassed, which is also your value. At this time you value between 8-15K, unless you are in the core link of the company, you still have a certain replacement. At this time, we will take Zhou as a calculation unit to consider your work effect.
Then when you do it, your ability is getting bigger and bigger, and the field of vision is getting bigger. . For example, you are a market manager. You have begun to consider whether the traffic that can be pulled can be left and actively start cooperating with community operators to do some activities, or you are a community operating manager. You planned a UGC event in a community Then actively coordinate market personnel to spread these wonderful UGCs to the outer circle. You are constantly expanding your ability to your ability. At this stage, you have advanced to advanced operations. The bureau that needs to be cloth began to calculate based on the month or even more. Any of your decisions will affect the operating conditions for a long time. The greater the risk, the greater the responsibility.
The core purpose I mentioned earlier has two levels, 1 is to pull new, 2 is retained, if you break through 1 to 2, or break through 1 to 1, and all do it very much Okay, you can start controlling the field. According to the different needs of different stages of the product, pay attention to the most in the entire operation of different stages. Where should the most breakthroughs from the first operation and use a full consider to properly distribute the resources. Whether it is money or manpower, it is your eyes in your eyes. It is a resource that can be allocated, regardless of gains and losses in one city and one city, and consider the problem with a longer timeline. You already have the ability to operate the director, and the next step is COO. Some company COOs also consider investor relationships, PR, all Vender deployment, large -scale business cooperation, but these have entered the company, not just the operation at the product level.
. This layer is also the most difficult to break through. The bottleneck is that if you have always been in the "new" "one of the areas", the longer you cultivate, the longer you cultivate, the more you do, the more you do. Deep, the harder you can jump out to understand another field. Because the values and ways of thinking are completely different. Because the user is completely different, you spend N for a long time and understand what strange users think. How can they start using your product step by step, and you need to spend almost the same amount of time to understand your familiar users What are their characteristics and how they can be used continuously.
I give an extreme example, such as Baidu's phoenix nest system (the background of the search and promotion). It if your purpose is to pull new users, you need to let the user have such a cognition: "Reliably advertising in Baidu", you may have to spend a lot of time to instill "simple, easy to operate, easy to operate, easy to operate, easy to operate These points are large, helping you make money. "This is the focus of new operations. At this time, in the minds of the user, your competitors are Tencent's wide point, Weibo Fan Connect, and portal Banner, including offline advertising systems. And because your users are too "stupid", you can't understand these points very quickly, so you need to sell to death, come to the door, do various meetings, do case promotion, etc., and invest in various places to advertise and swipe the wall.
. If your purpose is to make people who have already started using the phoenix nest to spend more money, then you need not only to make users feel hello, but also make users feel that he is here too it is good. I have seen too many people who use Fengchao to play and then abandon it. At this time, your thinking dimension has become. How can I make users earn more money from Fengchao and continue to increase Balbla. Then you need technical guidance, care about the user's account condition, and provide more and better tools. At this time, the competitors or interference items at this time have become internal factors such as sales, customer service, or products, technology, etc. in the previous paragraph.
These two things are actually mutually exclusive, because from the perspective of pulling new, you are not afraid of hurting users, because users do not know you and have no harm. The latter, you may have to harm the user and play a game and balance between the user's interests and your interests. In layman's terms, it is like that at the beginning tell you, this person is bad, let you cut him, and later told you that this person is good, let you save him. The people are schemes and are chaotic. As a result, they ca n’t get ruthless when cutting people, and they worry too much when saving people.
and only the understanding of the party can really open up the second pulse of Ren Du, which can be called a high -level operator.
This is like two sides of a coin. Don't think that you only need to look at one face, so that your development will stop at an operating manager with an annual income that will not exceed 200,000. Once you break through, the position that is not capped is waiting for you. Even if you do not have product ability and technical ability, you can make a very NB COO and bring a team responsible for new or staying old.
I I have seen countless people who died here. A UGC community product, there is no time to invest in advertisements, or a great product, which can not be timely stimulated by users. Spend money to spread, and as a result, it was quickly killed by the cottage of the Da factory. There are countless cases.
did the right thing at the right time, not everything.
. The operator summarizes
It I think the career development curve of the operation is stepped, which is different from the relatively smooth rising curve of products or technology. If you have time, you can refer to the salary of websites such as Hunting, Lokou, and the span of operation. No need to envy the programmer as soon as he graduated from 1-3 years, you will have a high salary. You can see a few positions and a few people who can do the annual salary of 700,000 and 800,000. Operations are a very low threshold for entry. The low entry threshold means that the entire population base is large, so the competition will be very fierce. Every time you rise, you have to accumulate time or money. The operation is the most like a war. At the beginning, you were a small soldier, and then slowly you started to become veterans, start to direct a small class, and then direct a company, camp, regiment ... And when you become a general, your victory is exchanged for life. Some people are sacrificed, and some people just want to be abandoned ..... It is the same for operations. They are based on a large number of people who have no career development, no promotion opportunities, no accumulation, and do not grow up day after day. Your decision is NB, the company is successful, the company is successful, the salary increases together, the new business is developed, and your decision is made mistakes. What you waste is the precious years of countless people.
If a product is used as a route, the product is the direction to ensure that flying to the destination, the technology is the foundation, and it is guaranteed not to fall. At the time, only strong operations can make this product steadily and faster, and let off those competitors who copy your products and learn your technology. Stip to see 58 and Ganji, pull hands and Meituan, Jingdong He Dang, Taizu and President.
The closest to the user is the operation.
————————————— In I want to talk about the problem of the so -called data results
What is what is what is what is The data result is the result of the data that can be quantitative or qualitative (yes, a user sends a large complaint letter with you, which is also the data). Is don't do it without results.
According to my feelings, many students do at work, which are not strong enough, or simply have no purpose. For example, I will talk about posting on Weibo. I I believe that many classmates here are Weibo and WeChat account operations, which is also one of the first operating work.
In general, there are two core functions of corporate official micro: 1. Keep contact with existing users 2. Get strange users from Weibo. The first one is actually doing it. For example, all websites, all products will say, oops our official micro is XXOO, please pay attention, occasionally do a lottery, answer questions, solve the after -sales, things.
but the second one is essentially a marketing behavior. You dug empty thoughts, make a content, make an activity, and then use the existing users of the enterprise as a basis to carry out twice or multiple dissemination to make potential.
Generally speaking, the second one will have a stronger purpose, because the marketing behavior itself is bundled with the data results. It is the data result. But if you do the first type, you often easily lose your purpose. Anyway, do a few Weibo Weibo and answer the question. Let me say that, if you do this work without purpose, the job you do is at best a customer service, a porter, whether you do it for three months or one year, you have no growth. So how can there be growth? You must try to move closer to the second job, because although your company does not pay attention to your Weibo marketing work, for your own development, you need to let yourself understand marketing quickly. For example, even if you are still answering the user's question, can you get rid of your mind, let the users who see this answer laugh, help you forward it, and then make the users who do n’t pay attention to your products feel that your official is very interesting. Pay attention to it. This is even a strange user. or your user has a lot of complaints to use your products. You find time, learn PS or ask the company's designer to have a meal, and the entire tower map of a relaxed and cute cartoon Which users may have trouble. Then the existing users will help you spread because of what you do. This work has a strong purpose, that is, to get as many reposts as possible, and get new attention as much as possible. You can do 10 and you can hit a linkage effect. It's hard to say, I accidentally hit a broken one who has been reposted. In the future, you find a job and write on the resume to be up to 2-3K.
It you should go to every job you do for you to find its data results. If you break your head, you can't figure out where the data result of some jobs can be seen, it just shows that this is justified. The work is not growing, and there is no accumulation. You can be replaced by an interns with a salary of 2,000 yuan at any time (this part of the work does exist). Once you find the result of this behavior, you will find that what you do is very different from the quality you made before.
So I said that there is no future to do the work without data.
In the data, and then keep making the plate you can operate bigger and bigger. In the end, you will find that when you are not important, you are a good operation.
—————————————— In the end, talk about how to view the relationship between the relationship with the product technology. This I said was very radical before, the products and technology made a pile of Xiang, and the operation must be eaten and praised. This actually reflects my outlook on operation. I think operations in an Internet product play a role in accelerating, expanding, and doubled. For example, we give an initial value to a product, then a powerful operating executor can let this 1 multiplied by 10, Super God's operating executor can make this 1 multiplied by 100. It is naturally 0 when there is no product. It is useless to double it, but once the product is made, even if it is Xiang Xiang, then it is 0.01, and you can take 10. by your ability. So many times, as operations, what you need to care about is not complaining why this 1 does not change to 2, and it does not change. 3. What you should care about most is whether your own operational ability can change from 10 to 100 to 100 1000.
This is why I said not to force the product or technology. You forced it. In fact, it is helping others from 1 to 2 to 3, but it is improving it for your own operating ability. The more dissatisfaction with the product, the more complaints about technology, which means that the less you are paying attention to your ability. Parents your own growth, and don't waste your complaints about others at your own time.
Of course, it is your luck when you encounter an excellent product and product team. At this time, their speed may exceed you, and you may also fall behind. We have all heard such remarks such as "XX is a good product, operate a shit". (finished)
wholesale fairy themed jewelry Advanced operations can see the entire layout, and ordinary operations can only be seen. Whether it is product or technology or operation, the core of their services is the same. As long as everyone's goal is consistent, then the goals of everyone are the same. In their own eyes, it is distinguished, but the respective parts are responsible for their respective parts. It is impossible to achieve more effective cooperation. The degree of cooperation in product and technology determines the good and bad of operating policies and methods. Conversely, the lack of effective communication between operations can also lead to the emergence of products and technology development and upgrading. The three are interdependent and must be communicated with each other. In high -level operations, winning thousands of miles. Ordinary, miscellaneous! Senior operational business manager: Advanced operation and thinking method. General operations have been executing the previous thought assistant consultant: the reason why the advanced level is senior is because they are old birds, can see the overall situation, senior operation commissioner: 1. Differences of pattern. Advanced operations are from the overall development of the product, looking at the product in the industry, and formulating a suitable development route for the product. Low -level operations only need to look at the current problems of the product; high -level operations must consider at least the problem of product design, even to the technical architecture of the overall product; low -level operations only need to consider the realization of operation activities.
2, method difference. Advanced operations need to use data operation methods to optimize operations 3, goals differences. Advanced operations considering the overall winning or failure of the product and the current important campaign. Low -level operations only consider the success or failure in front of the eyes. 4, the difference in attitude. This is also the most important. Advanced operations are responsible for winning or losing products, and low -level operations are responsible for their own work and winning or losing. Consultant: Do not understand this problem. Let's take a look at the predecessor's analysis consultant: smooth communication, not a card, you can test positions: technical ability is different. Project manager: first understand what is advanced (master) what is ordinary, what is ordinary, what is ordinary, what is ordinary, what is ordinary, what is ordinary, what is ordinary, what is ordinary, what is ordinary What is the position of the operator? Simply put, the chairman is of course high -level, and the manpower, material and financial resources in his hands will be handy. But is this high -end operation? Let a market manager or sales supervisor that has no money, no one, no money, or sales supervisor, everyone will point out. Personally, I think that the experience, vision, and thinking mode of high -level and ordinary people, and judgment on things. The processing problem will naturally cause high or low.
bosco jewelry wholesale For more than a year of operation, it has been learned from Xiao Bai. It has also gone through the confusion period. The thinking is a little clear and gradually growing up. The differences between primary operations and advanced operations. I. From the initial operation to the advanced operation, just like the army, from a small pair to the leader, then the commander, the head of the team, etc. to the general of the command war. This to tell what kind of operations you are, and understand the following operations: . Growing into a high -level operation 1. Need to know who the user is, how to find the user? You can pass five ways:
. Let users continue to use products, that is, continuously optimize products and increase user stickiness. 3. Establishing a growth engine 4. Make the plate Finally, do operations, or do not stop learning, read, communicate with better people, and then learn, then Constantly summarize in practice and so on. Then, one day will always be a general.
wholesale jewelry china paypal For this question, you can answer the recent article posted by Chao Ge to answer "Thinking Rhythm Refinement, and see how the gap between excellent operations is opened with ordinary operations?" "(Published on Chao Ge's WeChat public account" Super Operation Thinking ")
This This article mainly talks about how to break through the low -level operations to the middle and high -level operations from 3 aspects?
It the most direct decisive factor can be quickly become the company's mid -to -high -level operation from ordinary operations in operation. Expecting contribution value. If you want to make greater contributions to operating, it is definitely not possible for specific operational execution.
It the summary of mid -to -high -level operations requires 3 capabilities in three aspects:
thinking — systematic operational thinking. What are the specific performances here, and will be specifically explained later.
The sense of control of things. In other words, the sense of rhythm of operation, you have to learn to control one thing, let things go in the direction of your own expectations, rather than passively conforming to the development of things.
Igly -let data analysis become a subconscious. In other words, every step in the operation of our operation needs to quickly verify its effect through data analysis, and this data analysis must not be a single point, but the correlation between the contrast between horizontal and vertical and different dimensions Based on it, there is a habit of establishing an operating log here.
-Systematic operational thinking —
Systematic operating thinking is the core ability that must be available for operation. It can be given here to illustrate:
For example, when we operate in the community, in addition to the integration system, there is a gold coin system. Points here are equivalent to experience values. It is the basis for the growth of community membership levels. It is linked to the level system of community members. The points are not consumed. And gold coins are a incentive system outside the hierarchy, the purpose is to motivate and guide the behavior of users. Then the question comes: if you give you the gold coin system as an operating project to operate, how do you change this project?
It first talk about the wrong thinking, which is also the usual thinking of many operators.
The idea is similar to Chao Ge's "Super Operation Thinking" "This may be the most generous, the clearest way of writing the operating solution! "The article" Apple "is associated with the term" Apple ". Many people think of specific related words as soon as they come up, instead of doing thinking first, and the result is that the result cannot be exhausted. Why do many friends do two or three years of operation and still stay in the basic operation stage? One of the important issues is this.
Let's take a look at the correct thinking. The purpose of gold coins is to motivate users' behavior. In order to make gold coins be motivated, the value of gold coins must be exerted! Therefore, before starting this project operation, you need to consider the following questions:
The key point to be worthy of gold coins?
What is the basic business logic of the gold coin system project? What basic work do we need to do around this basic business logic?
What are the operating purposes and goals of the gold coin system project?
What specific operating methods do we need to ensure the achievement of the purpose and the achievement of the goal?
roi estimates, that is, the input -output ratio of the project needs to be considered
. Then we will gradually answer and disassemble the above questions:
1, we must want The key point that wants gold coins to play is that it can make gold coins circulating in both directions. Only in the gold coins can only be as good as Zimbabwe coins. Because gold coins are a virtual currency, virtual currencies are the same as real currency, and circulation generates value.
2. Thinking according to the first problem, we can basically sort out the business logic of the gold coin system operation:
to ensure that the user's sustainable gold coin acquisition
Balanced revenue and expenditure, stable gold coin value expectation
The specific logic can be combed as follows:
3, when we sort out the basic business logic of the gold coin system project, then the operating purpose then The goal is easier to determine:
T: Promote the income and expenditure of gold coins (allowing gold coins to circulate)
Target: The income and expenditure ratio of gold coins within the cycle (or cycle gold coin consumption rate/exchange rate)
4, the fourth question involves the specific operation and execution of this project. At the income level of gold coins, we need to sort out the user behavior of hope to guide, and set up gold coin reward rules and rules and rules and rules of gold coins. Weight and promote the occurrence of users. The acquisition of gold coins must be carried out in combination with the overall operation of the community, because the active behavior of the incentive user is the specific performance of the user's activity in the community. Blocks require all members of the community to cooperate.
5, the last question is ROI estimation. This problem is not to say that it needs to be considered in the end, but a item that all operations must be considered at the beginning stage. Work. The definition of operations in [why everyone is more reliable than everyone is a product manager than everyone is a product manager "in [Super Operation Thinking] The definition of operation is:
operation is to pass the product value to users through some means and allow users to continue to use to generate user value. Specifically, it is based on the goal that can be achieved based on the combing of product business logic that can "measure the effect of the previous sentence", and then some columns based on people, financial, and material (resources) based on the goals Work ("things") is operation. The standard for the quality of operations is to depend on whether you can achieve the set goals with the least person, financial, and material (resources).
So ROI is a key indicator for us to measure a good or bad operation work. I believe this is also the problem that the bosses are most concerned about.
Okay, we continue to return to the operation of the gold coin system mentioned earlier, corresponding to the wrong thinking is that the correct thinking we should follow is:
The detailed explanation of systematic thinking, everyone, you can Reading the previous article of Chao Ge public account: "Which is more important to do operational thinking and experience? If you understand this, you will become an excellent operation! "Why do everyone is more reliable than everyone is product manager than everyone is more reliable."
is because systematic operational thinking is the core ability of operation. Therefore, Chao Ge's public account article is more shared on the level of operational thinking. The partners who do operations are used for reference and reference in the core capabilities of operation.
-The ability to control things —
In this regard, the mistakes often made in ordinary operations are that the operating purpose is not clear, the purpose of the operation is not clear, The target is not quantified, the target disassembly does not make, the no -phase target control and evaluation and optimization, and there is no specific resumption and summary after the operation items are over. The entire operation lacks a sense of rhythm. The specific scenes are:
The operation work into disaster relief work, passively dealt with various problems.
The operation work is fragmented, and there is no rules for operation. At the same time, various things are handled, and the phased goals and key tasks are not clear.
The results deviate from expectations, want A to become B.
did not precipitate or summarize after the project, and the same problem happened again in the next operating project.
The article also mentions excellent operations to control the ability of the matter. You have to learn to control one thing and let things go in the direction of your own expected instead of passive The development of the situation in accordance with the situation. Therefore, in the operation process, you need to clarify every link of the project, grasp the key nodes of the project, maintain the sense of rhythm of operation, and allow each link of the operation project to basically follow the original design path during the execution process.
It here we take a promotional video promotion as an example. The truly rhythmic operation should be:
1. Clear promotion background: That is to say why we do this to do this Content promotion, this is the basis for clearing the purpose of promotion.
2. Clear promotion purpose: For example, our purpose is to increase the exposure of this video and enhance the brand image? Or the promotion of this video for drainage transformation?
3. Set the promotion goal: If our promotion purpose is to increase the exposure of the video, then the goal of our promotion can be set to the cumulative number of views of the video
4. Disassembling and promotion channels are disassembled according to the promotion cycle:
The disassembly according to the promotion cycle. If the promotion cycle we set is 7 days, then we need to disassemble the goal of the number of viewing times every day.
The promotion channel disassembling. After we select a specific promotion channel, we need to set the number of viewing targets brought by each channel promotion.
5, staged target control and assessment adjustment: We need to evaluate the daily promotion effect, whether to achieve the target of the day, if we have not achieved, we need to analyze the reason and propose optimized adjustment. Strategy. In addition, we also need to do the effect of the effects of phased promotion channels, and we must focus on key and effective channels.
6. The recurrence summary after promotion: This stage is mainly an evaluation of the effect of this promotion. Based on this, the experience summarizes To the most optimized effect.
It's disassembly of the goal in this process to disassemble the goal according to the cycle, the purpose is to make our final goal controlled. Imagine that if we set the 7 -day promotion goal is the cumulative number of views of 1 million, and during the execution process, the final goal of the 7th day is also achieved. Can the promotion effect on the last day reach 800,000 views?
The ideas to the entire operation of operations, we can summarize this process as follows:
-let data analysis becomes a kind of subconscious —
We all our operations must be based on data analysis. During the operation, data analysis should be analyzed into a subconscious. In other words, every step in the operation of our operation needs to quickly verify its effect through data analysis, and this data analysis must not be a single point, but the correlation between the contrast between horizontal and vertical and different dimensions Based on.
It we found that there are three aspects of the operation problem during operation:
A operating personnel actively discover problems in the product experience
The user feedback and behavior during the operation process Performance finding problems
In the analysis of the background data
In normal circumstances, it is difficult for us to actively discover problems during the product experience process, and the user's problem feedback is only the chance of the chance happened. Especially when we just took over a stage of 0 to 1 and entered a phase of 1 to 100, it was difficult for us to find problems in the product operation process through product experience and user feedback in a short period of time. , Must not be deep, the most essential issues. Therefore, at this time we need to analyze the feedback through the background data and the data formed by the past operation time and movement to find the problem. When you comprehensively make a comprehensive summary analysis of relevant data, you can often quickly discover the main problems of the total operating process.
The data analysis itself is a refined operation, and many data analysis needs to be based on the accumulation of usually operating events, means and behavior feedback. And this refined manifestation is that we need to record each event node, problem feedback, operating several segments and user behavior. Here are several specific refined operation methods and means:
For example, if it is the specific operation of the community, when the output of the content posts of PGC, have we recorded all the posts for all output? For example, the following table:
The comparison analysis of a certain amount of posts and data feedback found the corresponding laws, such as
what kind of title is more attractive?
What types of posts are more popular?
The the same type of theme posts that are good for data feedback can we specialize in it and branded?
For another example, do we have an effect evaluation and a summary record of historical push information when we are making a message?
The feedback on user problems is there a summary record form? And do a staged analysis summary?
Is the habit of establishing an operational network? In the record of staged operation time, the operation rules and skills are found? (The following is only an example.)
The purpose of these records is that when these operating behaviors reaches a certain frequency, we can analyze the data of the data showing these behaviors vertically, thereby finding the law of the data and then optimizing the optimization Our operating means.
wholesale bless your heart jewelry Hello, I am glad to answer for you.
. What is operation?
In a broad perspective, all manual intervention around website products is called operation. So to some extent, I think that Internet product companies have only 3 business departments: products, technology, operation. The concept of product operation is = operation, but maybe your company or product is mainly based on products and supplemented by operations, so there is no need to disassemble a lot of people to operate at this time, so it is collectively referred to as product operation.
It a bit of thin, I divide operations into market operations, user operations, content operations, community operations, and business operations.
The market operation: use marketing as a means, and use the way to spend money without spending money to carry out a series of publicity, exposure, marketing and other intervention methods. It is more common in products that need to be smashed to a certain extent. This is often the main operational means to be close to money, because only if it is close to money, and there is a complete profit model, it will continue to expand investment in market operations.
The user operation: People -centered operation methods are common in the UGC community. It is close to users, unite users, and guide users to operate as a means.表现在你会发现网站运营人员非常愿意和用户交流，逗比，谈天，八卦，有的时候你都分不清这是用户还是官方工作人员，例如知乎就是这一种， 周源，黄继新， Chengyuan, ... in the early stages of a product, the active use and intervention of operators themselves was very important.
The content operation: There are two ways to enter, one is in the UGC community, which processs the high -quality content generated by the user through editing, integration, optimization and other methods, and cooperate with other means to spread. This is often done with user operations. For example, you are answering a question, and the answer is very exciting. The classmates who know that you will sort out your answers with other people's answers, and then use Weibo, Daily, Weekly, Weekly, Week Waiting for the spread, this is the content -centric operation. Another is in some media products, such as surging news, such as titanium media, 36kr, which is also operated with excellent content. Different from the former is to edit, organize, and write more. For users. (Of course, many students who know the question to answer questions are very angry that their articles have been plagiarized, not signed reprints, etc., but in fact, those students who do content operations are one of the jobs, so I don’t need to care. You, so this article is welcome to copy, welcome to reprint, no signature, but often update, please remember to reprint all)
community operation: In the early years, I put community operations and user operations together with others It is said that it was actually a bit problematic, because the operation of UGC users and the operation of consumer content for ordinary communities were also two completely different types of work. So I took it alone. Community operations refer to intervention activities for community consumers, such as doing a full station, drawing .. Voting, reprinting some good articles to the community to cause discussions .. All are counted. This kind of work is to the extreme to constantly ignite the wind in the community, causing everyone to spray each other and activate the entire community. (Interested students can study the NGA's "Spray Fighter Arena". This model has also been cited by many other forums or communities in recent years. It is more common in some business B2B products, divided into BD and sales. Sales are directly selling products, and BD is more mutually beneficial cooperation. These are all means, the purpose is to get users, and then retain them. Many enterprise -level products are based on this way of operation, such as BAT's cloud service products, or launching the business team to use this.
The growth around operations, or the growth of operators, first understand what the product technology operations play a role in an Internet product.
Products: Think of things
technology: Make it out
Operation: Use things
There are different positioning and boundaries, which vary from person to person. Different products, the focus of these three fields is different. For example, taking BAT, Baidu heavy technology, Tencent heavy products, Ali heavy operations, these are common concepts in the hearts of the public. To some extent, it is related to the company's initial business. What is the core business. Of course, the company is as large as a certain degree, and the other parts are also very strong, and it will not go there. However, some small companies still focus on the early stage.
. What should I do?
It, but when I go back to the operation, I think that all students who are doing operations, the core psychological quality is:
Make a shit, you can also turn the flowers to make people eat and make praise, as well as ability
Whether you are a junior editor, Weibo account manager, or operation director, COO, COO, COO, COO, COO,
The things you are most concerned about, you can only have a little from beginning to end
Make the user, and then continue to keep them.
The work you must do closely around this. Any job (including the work of your team member) must directly or indirectly point to part of this purpose, which is responsible for the data results.
It looks simple, but it is not simple. For example, if you operate your classmates, ask yourself, what work you have done in the last month, which work has clear "data results" and which work is not. If there is too much work ratio of data results, you need to reflect on your work.
, and this one, then disassembled, can be disassembled into the following four core links
1. Where to find the user's portrait, investigation, demand analysis and other work, That's right, you need to understand your product, even if he is a pile of shit)
2, to get users with acceptable costs, let them use your product
Business cooperation, content editing, social media planning activities, etc., spending money without spending money is for this purpose. Sometimes it ’s really better to engage in professional people to engage in professional people for a week.
3. Let the user continue to use your product
The user operation, community operation
4, keep contact with users when not using the product
recalled, Weibo recall, Weibo WeChat operation, feedback, and business cooperation with other products.
. The rising trajectory of operation
In my opinion, primary operations and advanced operations do not have strict watershed
The above four links are only responsible for one sub -project in one link (such as Weibo operation commissioner, WeChat operation commissioner, content editing, community activity planning, etc.), which can be defined as primary operations. Often the primary operation is 2-3-4. 1 You only need to understand and implement it, and you have not yet participated in the decision. At this time you are an executor, just do it down -in. To be honest, at this stage, your work is calculated in heaven as a unit, which can be replaced very strong. I have seen the recruitment data of Lokou, which is generally between 5-8K, and this work is worth the price.
. When you do better and better, understand your links more and more, and start to gradually cover your ability to cover the entire link, you are already an intermediate operation It's right. You may not care about market launch, only care about retaining, or even care, only care about repeated purchase/viscosity user UGC. To put it bluntly, you are in the business chain of the entire product. As a part of the Manager, you have formed a certain level that cannot be bypassed, which is also your value. At this time you value between 8-15K, unless you are in the core link of the company, you still have a certain replacement. At this time, we will take Zhou as a calculation unit to consider your work effect.
Then when you do it, your ability is getting bigger and bigger, and the field of vision is getting bigger.
. For example, you are a market manager. You have begun to consider whether the traffic that can be pulled can be left and actively start cooperating with community operators to do some activities, or you are a community operating manager. You planned a UGC event in a community Then actively coordinate market personnel to spread these wonderful UGCs to the outer circle. You are constantly expanding your ability to your ability. At this stage, you have advanced to advanced operations. The bureau that needs to be cloth began to calculate based on the month or even more. Any of your decisions will affect the operating conditions for a long time. The greater the risk, the greater the responsibility.
The core purpose I mentioned earlier has two levels, 1 is to pull new, 2 is retained, if you break through 1 to 2, or break through 1 to 1, and all do it very much Okay, you can start controlling the field. According to the different needs of different stages of the product, pay attention to the most in the entire operation of different stages. Where should the most breakthroughs from the first operation and use a full consider to properly distribute the resources. Whether it is money or manpower, it is your eyes in your eyes. It is a resource that can be allocated, regardless of gains and losses in one city and one city, and consider the problem with a longer timeline. You already have the ability to operate the director, and the next step is COO. Some company COOs also consider investor relationships, PR, all Vender deployment, large -scale business cooperation, but these have entered the company, not just the operation at the product level.
. This layer is also the most difficult to break through. The bottleneck is that if you have always been in the "new" "one of the areas", the longer you cultivate, the longer you cultivate, the more you do, the more you do. Deep, the harder you can jump out to understand another field. Because the values and ways of thinking are completely different. Because the user is completely different, you spend N for a long time and understand what strange users think. How can they start using your product step by step, and you need to spend almost the same amount of time to understand your familiar users What are their characteristics and how they can be used continuously.
I give an extreme example, such as Baidu's phoenix nest system (the background of the search and promotion).
It if your purpose is to pull new users, you need to let the user have such a cognition: "Reliably advertising in Baidu", you may have to spend a lot of time to instill "simple, easy to operate, easy to operate, easy to operate, easy to operate These points are large, helping you make money. "This is the focus of new operations. At this time, in the minds of the user, your competitors are Tencent's wide point, Weibo Fan Connect, and portal Banner, including offline advertising systems. And because your users are too "stupid", you can't understand these points very quickly, so you need to sell to death, come to the door, do various meetings, do case promotion, etc., and invest in various places to advertise and swipe the wall.
. If your purpose is to make people who have already started using the phoenix nest to spend more money, then you need not only to make users feel hello, but also make users feel that he is here too it is good. I have seen too many people who use Fengchao to play and then abandon it. At this time, your thinking dimension has become. How can I make users earn more money from Fengchao and continue to increase Balbla. Then you need technical guidance, care about the user's account condition, and provide more and better tools. At this time, the competitors or interference items at this time have become internal factors such as sales, customer service, or products, technology, etc. in the previous paragraph.
These two things are actually mutually exclusive, because from the perspective of pulling new, you are not afraid of hurting users, because users do not know you and have no harm. The latter, you may have to harm the user and play a game and balance between the user's interests and your interests. In layman's terms, it is like that at the beginning tell you, this person is bad, let you cut him, and later told you that this person is good, let you save him.
The people are schemes and are chaotic. As a result, they ca n’t get ruthless when cutting people, and they worry too much when saving people.
and only the understanding of the party can really open up the second pulse of Ren Du, which can be called a high -level operator.
This is like two sides of a coin. Don't think that you only need to look at one face, so that your development will stop at an operating manager with an annual income that will not exceed 200,000. Once you break through, the position that is not capped is waiting for you. Even if you do not have product ability and technical ability, you can make a very NB COO and bring a team responsible for new or staying old.
I I have seen countless people who died here. A UGC community product, there is no time to invest in advertisements, or a great product, which can not be timely stimulated by users. Spend money to spread, and as a result, it was quickly killed by the cottage of the Da factory. There are countless cases.
did the right thing at the right time, not everything.
. The operator summarizes
It I think the career development curve of the operation is stepped, which is different from the relatively smooth rising curve of products or technology. If you have time, you can refer to the salary of websites such as Hunting, Lokou, and the span of operation. No need to envy the programmer as soon as he graduated from 1-3 years, you will have a high salary. You can see a few positions and a few people who can do the annual salary of 700,000 and 800,000. Operations are a very low threshold for entry. The low entry threshold means that the entire population base is large, so the competition will be very fierce. Every time you rise, you have to accumulate time or money. The operation is the most like a war. At the beginning, you were a small soldier, and then slowly you started to become veterans, start to direct a small class, and then direct a company, camp, regiment ... And when you become a general, your victory is exchanged for life. Some people are sacrificed, and some people just want to be abandoned ..... It is the same for operations. They are based on a large number of people who have no career development, no promotion opportunities, no accumulation, and do not grow up day after day. Your decision is NB, the company is successful, the company is successful, the salary increases together, the new business is developed, and your decision is made mistakes. What you waste is the precious years of countless people.
If a product is used as a route, the product is the direction to ensure that flying to the destination, the technology is the foundation, and it is guaranteed not to fall. At the time, only strong operations can make this product steadily and faster, and let off those competitors who copy your products and learn your technology.
Stip to see 58 and Ganji, pull hands and Meituan, Jingdong He Dang, Taizu and President.
The closest to the user is the operation.
—————————————
In I want to talk about the problem of the so -called data results
What is what is what is what is The data result is the result of the data that can be quantitative or qualitative (yes, a user sends a large complaint letter with you, which is also the data).
Is don't do it without results.
According to my feelings, many students do at work, which are not strong enough, or simply have no purpose.
For example, I will talk about posting on Weibo.
I I believe that many classmates here are Weibo and WeChat account operations, which is also one of the first operating work.
In general, there are two core functions of corporate official micro: 1. Keep contact with existing users 2. Get strange users from Weibo.
The first one is actually doing it. For example, all websites, all products will say, oops our official micro is XXOO, please pay attention, occasionally do a lottery, answer questions, solve the after -sales, things.
but the second one is essentially a marketing behavior. You dug empty thoughts, make a content, make an activity, and then use the existing users of the enterprise as a basis to carry out twice or multiple dissemination to make potential.
Generally speaking, the second one will have a stronger purpose, because the marketing behavior itself is bundled with the data results. It is the data result.
But if you do the first type, you often easily lose your purpose. Anyway, do a few Weibo Weibo and answer the question. Let me say that, if you do this work without purpose, the job you do is at best a customer service, a porter, whether you do it for three months or one year, you have no growth.
So how can there be growth?
You must try to move closer to the second job, because although your company does not pay attention to your Weibo marketing work, for your own development, you need to let yourself understand marketing quickly. For example, even if you are still answering the user's question, can you get rid of your mind, let the users who see this answer laugh, help you forward it, and then make the users who do n’t pay attention to your products feel that your official is very interesting. Pay attention to it. This is even a strange user.
or your user has a lot of complaints to use your products. You find time, learn PS or ask the company's designer to have a meal, and the entire tower map of a relaxed and cute cartoon Which users may have trouble. Then the existing users will help you spread because of what you do.
This work has a strong purpose, that is, to get as many reposts as possible, and get new attention as much as possible. You can do 10 and you can hit a linkage effect. It's hard to say, I accidentally hit a broken one who has been reposted. In the future, you find a job and write on the resume to be up to 2-3K.
It you should go to every job you do for you to find its data results. If you break your head, you can't figure out where the data result of some jobs can be seen, it just shows that this is justified. The work is not growing, and there is no accumulation. You can be replaced by an interns with a salary of 2,000 yuan at any time (this part of the work does exist). Once you find the result of this behavior, you will find that what you do is very different from the quality you made before.
So I said that there is no future to do the work without data.
In the data, and then keep making the plate you can operate bigger and bigger. In the end, you will find that when you are not important, you are a good operation.
It hope to help you, hope to adopt
real urban hiphop gold jewelry wholesale First, what is operation?
In a broad perspective, all manual intervention around website products is called operation. So to some extent, I think that Internet product companies have only 3 business departments: products, technology, operation. The concept of product operation is = operation, but maybe your company or product is mainly based on products and supplemented by operations, so there is no need to disassemble a lot of people to operate at this time, so it is collectively referred to as product operation.
It a bit of thin, I divide operations into market operations, user operations, content operations, community operations, and business operations.
The market operation: use marketing as a means, and use the way to spend money without spending money to carry out a series of publicity, exposure, marketing and other intervention methods. It is more common in products that need to be smashed to a certain extent. This is often the main operational means to be close to money, because only if it is close to money, and there is a complete profit model, it will continue to expand investment in market operations.
The user operation: People -centered operation methods are common in the UGC community. It is close to users, unite users, and guide users to operate as a means.表现在你会发现网站运营人员非常愿意和用户交流，逗比，谈天，八卦，有的时候你都分不清这是用户还是官方工作人员，例如知乎就是这一种， 周源，黄继新， Chengyuan, ... in the early stages of a product, the active use and intervention of operators themselves was very important.
The content operation: There are two ways to enter, one is in the UGC community, which processs the high -quality content generated by the user through editing, integration, optimization and other methods, and cooperate with other means to spread. This is often done with user operations. For example, you are answering a question, and the answer is very exciting. The classmates who know that you will sort out your answers with other people's answers, and then use Weibo, Daily, Weekly, Weekly, Week Waiting for the spread, this is the content -centric operation. Another is in some media products, such as surging news, such as titanium media, 36kr, which is also operated with excellent content. Different from the former is to edit, organize, and write more. For users. (Of course, many students who know the question to answer questions are very angry that their articles have been plagiarized, not signed reprints, etc., but in fact, those students who do content operations are one of the jobs, so I don’t need to care. You, so this article is welcome to copy, welcome to reprint, no signature, but often update, please remember to reprint all)
community operation: In the early years, I put community operations and user operations together with others It is said that it was actually a bit problematic, because the operation of UGC users and the operation of consumer content for ordinary communities were also two completely different types of work. So I took it alone. Community operations refer to intervention activities for community consumers, such as doing a full station, drawing .. Voting, reprinting some good articles to the community to cause discussions .. All are counted. This kind of work is to the extreme to constantly ignite the wind in the community, causing everyone to spray each other and activate the entire community. (Interested students can study the NGA's "Spray Fighter Arena". This model has also been cited by many other forums or communities in recent years. It is more common in some business B2B products, divided into BD and sales. Sales are directly selling products, and BD is more mutually beneficial cooperation. These are all means, the purpose is to get users, and then retain them. Many enterprise -level products are based on this way of operation, such as BAT's cloud service products, or launching the business team to use this.
The growth around operations, or the growth of operators, first understand what the product technology operations play a role in an Internet product.
Products: Think of things
technology: Make it out
Operation: Use things
There are different positioning and boundaries, which vary from person to person. Different products, the focus of these three fields is different. For example, taking BAT, Baidu heavy technology, Tencent heavy products, Ali heavy operations, these are common concepts in the hearts of the public. To some extent, it is related to the company's initial business. What is the core business. Of course, the company is as large as a certain degree, and the other parts are also very strong, and it will not go there. However, some small companies still focus on the early stage.
. What should I do?
It, but when I go back to the operation, I think that all students who are doing operations, the core psychological quality is:
Make a shit, you can also turn the flowers to make people eat and make praise, as well as ability
Whether you are a junior editor, Weibo account manager, or operation director, COO, COO, COO, COO, COO,
The things you are most concerned about, you can only have a little from beginning to end
Make the user, and then continue to keep them.
The work you must do closely around this. Any job (including the work of your team member) must directly or indirectly point to part of this purpose, which is responsible for the data results.
It looks simple, but it is not simple. For example, if you operate your classmates, ask yourself, what work you have done in the last month, which work has clear "data results" and which work is not. If there is too much work ratio of data results, you need to reflect on your work.
, and this one, then disassembled, can be disassembled into the following four core links
1. Where to find the user's portrait, investigation, demand analysis and other work, That's right, you need to understand your product, even if he is a pile of shit)
2, to get users with acceptable costs, let them use your product
Business cooperation, content editing, social media planning activities, etc., spending money without spending money is for this purpose. Sometimes it ’s really better to engage in professional people to engage in professional people for a week.
3. Let the user continue to use your product
The user operation, community operation
4, keep contact with users when not using the product
recalled, Weibo recall, Weibo WeChat operation, feedback, and business cooperation with other products.
. The rising trajectory of operation
In my opinion, primary operations and advanced operations do not have strict watershed
The above four links are only responsible for one sub -project in one link (such as Weibo operation commissioner, WeChat operation commissioner, content editing, community activity planning, etc.), which can be defined as primary operations. Often the primary operation is 2-3-4. 1 You only need to understand and implement it, and you have not yet participated in the decision. At this time you are an executor, just do it down -in. To be honest, at this stage, your work is calculated in heaven as a unit, which can be replaced very strong. I have seen the recruitment data of Lokou, which is generally between 5-8K, and this work is worth the price.
. When you do better and better, understand your links more and more, and start to gradually cover your ability to cover the entire link, you are already an intermediate operation It's right. You may not care about market launch, only care about retaining, or even care, only care about repeated purchase/viscosity user UGC. To put it bluntly, you are in the business chain of the entire product. As a part of the Manager, you have formed a certain level that cannot be bypassed, which is also your value. At this time you value between 8-15K, unless you are in the core link of the company, you still have a certain replacement. At this time, we will take Zhou as a calculation unit to consider your work effect.
Then when you do it, your ability is getting bigger and bigger, and the field of vision is getting bigger.
. For example, you are a market manager. You have begun to consider whether the traffic that can be pulled can be left and actively start cooperating with community operators to do some activities, or you are a community operating manager. You planned a UGC event in a community Then actively coordinate market personnel to spread these wonderful UGCs to the outer circle. You are constantly expanding your ability to your ability. At this stage, you have advanced to advanced operations. The bureau that needs to be cloth began to calculate based on the month or even more. Any of your decisions will affect the operating conditions for a long time. The greater the risk, the greater the responsibility.
The core purpose I mentioned earlier has two levels, 1 is to pull new, 2 is retained, if you break through 1 to 2, or break through 1 to 1, and all do it very much Okay, you can start controlling the field. According to the different needs of different stages of the product, pay attention to the most in the entire operation of different stages. Where should the most breakthroughs from the first operation and use a full consider to properly distribute the resources. Whether it is money or manpower, it is your eyes in your eyes. It is a resource that can be allocated, regardless of gains and losses in one city and one city, and consider the problem with a longer timeline. You already have the ability to operate the director, and the next step is COO. Some company COOs also consider investor relationships, PR, all Vender deployment, large -scale business cooperation, but these have entered the company, not just the operation at the product level.
. This layer is also the most difficult to break through. The bottleneck is that if you have always been in the "new" "one of the areas", the longer you cultivate, the longer you cultivate, the more you do, the more you do. Deep, the harder you can jump out to understand another field. Because the values and ways of thinking are completely different. Because the user is completely different, you spend N for a long time and understand what strange users think. How can they start using your product step by step, and you need to spend almost the same amount of time to understand your familiar users What are their characteristics and how they can be used continuously.
I give an extreme example, such as Baidu's phoenix nest system (the background of the search and promotion).
It if your purpose is to pull new users, you need to let the user have such a cognition: "Reliably advertising in Baidu", you may have to spend a lot of time to instill "simple, easy to operate, easy to operate, easy to operate, easy to operate These points are large, helping you make money. "This is the focus of new operations. At this time, in the minds of the user, your competitors are Tencent's wide point, Weibo Fan Connect, and portal Banner, including offline advertising systems. And because your users are too "stupid", you can't understand these points very quickly, so you need to sell to death, come to the door, do various meetings, do case promotion, etc., and invest in various places to advertise and swipe the wall.
. If your purpose is to make people who have already started using the phoenix nest to spend more money, then you need not only to make users feel hello, but also make users feel that he is here too it is good. I have seen too many people who use Fengchao to play and then abandon it. At this time, your thinking dimension has become. How can I make users earn more money from Fengchao and continue to increase Balbla. Then you need technical guidance, care about the user's account condition, and provide more and better tools. At this time, the competitors or interference items at this time have become internal factors such as sales, customer service, or products, technology, etc. in the previous paragraph.
These two things are actually mutually exclusive, because from the perspective of pulling new, you are not afraid of hurting users, because users do not know you and have no harm. The latter, you may have to harm the user and play a game and balance between the user's interests and your interests. In layman's terms, it is like that at the beginning tell you, this person is bad, let you cut him, and later told you that this person is good, let you save him.
The people are schemes and are chaotic. As a result, they ca n’t get ruthless when cutting people, and they worry too much when saving people.
and only the understanding of the party can really open up the second pulse of Ren Du, which can be called a high -level operator.
This is like two sides of a coin. Don't think that you only need to look at one face, so that your development will stop at an operating manager with an annual income that will not exceed 200,000. Once you break through, the position that is not capped is waiting for you. Even if you do not have product ability and technical ability, you can make a very NB COO and bring a team responsible for new or staying old.
I I have seen countless people who died here. A UGC community product, there is no time to invest in advertisements, or a great product, which can not be timely stimulated by users. Spend money to spread, and as a result, it was quickly killed by the cottage of the Da factory. There are countless cases.
did the right thing at the right time, not everything.
. The operator summarizes
It I think the career development curve of the operation is stepped, which is different from the relatively smooth rising curve of products or technology. If you have time, you can refer to the salary of websites such as Hunting, Lokou, and the span of operation. No need to envy the programmer as soon as he graduated from 1-3 years, you will have a high salary. You can see a few positions and a few people who can do the annual salary of 700,000 and 800,000. Operations are a very low threshold for entry. The low entry threshold means that the entire population base is large, so the competition will be very fierce. Every time you rise, you have to accumulate time or money. The operation is the most like a war. At the beginning, you were a small soldier, and then slowly you started to become veterans, start to direct a small class, and then direct a company, camp, regiment ... And when you become a general, your victory is exchanged for life. Some people are sacrificed, and some people just want to be abandoned ..... It is the same for operations. They are based on a large number of people who have no career development, no promotion opportunities, no accumulation, and do not grow up day after day. Your decision is NB, the company is successful, the company is successful, the salary increases together, the new business is developed, and your decision is made mistakes. What you waste is the precious years of countless people.
If a product is used as a route, the product is the direction to ensure that flying to the destination, the technology is the foundation, and it is guaranteed not to fall. At the time, only strong operations can make this product steadily and faster, and let off those competitors who copy your products and learn your technology.
Stip to see 58 and Ganji, pull hands and Meituan, Jingdong He Dang, Taizu and President.
The closest to the user is the operation.
—————————————
In I want to talk about the problem of the so -called data results
What is what is what is what is The data result is the result of the data that can be quantitative or qualitative (yes, a user sends a large complaint letter with you, which is also the data).
Is don't do it without results.
According to my feelings, many students do at work, which are not strong enough, or simply have no purpose.
For example, I will talk about posting on Weibo.
I I believe that many classmates here are Weibo and WeChat account operations, which is also one of the first operating work.
In general, there are two core functions of corporate official micro: 1. Keep contact with existing users 2. Get strange users from Weibo.
The first one is actually doing it. For example, all websites, all products will say, oops our official micro is XXOO, please pay attention, occasionally do a lottery, answer questions, solve the after -sales, things.
but the second one is essentially a marketing behavior. You dug empty thoughts, make a content, make an activity, and then use the existing users of the enterprise as a basis to carry out twice or multiple dissemination to make potential.
Generally speaking, the second one will have a stronger purpose, because the marketing behavior itself is bundled with the data results. It is the data result.
But if you do the first type, you often easily lose your purpose. Anyway, do a few Weibo Weibo and answer the question. Let me say that, if you do this work without purpose, the job you do is at best a customer service, a porter, whether you do it for three months or one year, you have no growth.
So how can there be growth?
You must try to move closer to the second job, because although your company does not pay attention to your Weibo marketing work, for your own development, you need to let yourself understand marketing quickly. For example, even if you are still answering the user's question, can you get rid of your mind, let the users who see this answer laugh, help you forward it, and then make the users who do n’t pay attention to your products feel that your official is very interesting. Pay attention to it. This is even a strange user.
or your user has a lot of complaints to use your products. You find time, learn PS or ask the company's designer to have a meal, and the entire tower map of a relaxed and cute cartoon Which users may have trouble. Then the existing users will help you spread because of what you do.
This work has a strong purpose, that is, to get as many reposts as possible, and get new attention as much as possible. You can do 10 and you can hit a linkage effect. It's hard to say, I accidentally hit a broken one who has been reposted. In the future, you find a job and write on the resume to be up to 2-3K.
It you should go to every job you do for you to find its data results. If you break your head, you can't figure out where the data result of some jobs can be seen, it just shows that this is justified. The work is not growing, and there is no accumulation. You can be replaced by an interns with a salary of 2,000 yuan at any time (this part of the work does exist). Once you find the result of this behavior, you will find that what you do is very different from the quality you made before.
So I said that there is no future to do the work without data.
In the data, and then keep making the plate you can operate bigger and bigger. In the end, you will find that when you are not important, you are a good operation.
——————————————
In the end, talk about how to view the relationship between the relationship with the product technology.
This I said was very radical before, the products and technology made a pile of Xiang, and the operation must be eaten and praised. This actually reflects my outlook on operation.
I think operations in an Internet product play a role in accelerating, expanding, and doubled. For example, we give an initial value to a product, then a powerful operating executor can let this 1 multiplied by 10, Super God's operating executor can make this 1 multiplied by 100. It is naturally 0 when there is no product. It is useless to double it, but once the product is made, even if it is Xiang Xiang, then it is 0.01, and you can take 10.
by your ability. So many times, as operations, what you need to care about is not complaining why this 1 does not change to 2, and it does not change. 3. What you should care about most is whether your own operational ability can change from 10 to 100 to 100 1000.
This is why I said not to force the product or technology. You forced it. In fact, it is helping others from 1 to 2 to 3, but it is improving it for your own operating ability. The more dissatisfaction with the product, the more complaints about technology, which means that the less you are paying attention to your ability. Parents your own growth, and don't waste your complaints about others at your own time.
Of course, it is your luck when you encounter an excellent product and product team. At this time, their speed may exceed you, and you may also fall behind. We have all heard such remarks such as "XX is a good product, operate a shit".
(finished)
Q
wholesale fairy themed jewelry Advanced operations can see the entire layout, and ordinary operations can only be seen. Whether it is product or technology or operation, the core of their services is the same. As long as everyone's goal is consistent, then the goals of everyone are the same. In their own eyes, it is distinguished, but the respective parts are responsible for their respective parts. It is impossible to achieve more effective cooperation. The degree of cooperation in product and technology determines the good and bad of operating policies and methods. Conversely, the lack of effective communication between operations can also lead to the emergence of products and technology development and upgrading. The three are interdependent and must be communicated with each other.
In high -level operations, winning thousands of miles. Ordinary, miscellaneous!
Senior operational business manager: Advanced operation and thinking method. General operations have been executing the previous thought assistant consultant: the reason why the advanced level is senior is because they are old birds, can see the overall situation, senior operation commissioner: 1. Differences of pattern. Advanced operations are from the overall development of the product, looking at the product in the industry, and formulating a suitable development route for the product. Low -level operations only need to look at the current problems of the product; high -level operations must consider at least the problem of product design, even to the technical architecture of the overall product; low -level operations only need to consider the realization of operation activities.
2, method difference. Advanced operations need to use data operation methods to optimize operations
3, goals differences. Advanced operations considering the overall winning or failure of the product and the current important campaign. Low -level operations only consider the success or failure in front of the eyes.
4, the difference in attitude. This is also the most important. Advanced operations are responsible for winning or losing products, and low -level operations are responsible for their own work and winning or losing.
Consultant: Do not understand this problem. Let's take a look at the predecessor's analysis consultant: smooth communication, not a card, you can test positions: technical ability is different. Project manager: first understand what is advanced (master) what is ordinary, what is ordinary, what is ordinary, what is ordinary, what is ordinary, what is ordinary, what is ordinary, what is ordinary, what is ordinary What is the position of the operator? Simply put, the chairman is of course high -level, and the manpower, material and financial resources in his hands will be handy. But is this high -end operation? Let a market manager or sales supervisor that has no money, no one, no money, or sales supervisor, everyone will point out. Personally, I think that the experience, vision, and thinking mode of high -level and ordinary people, and judgment on things. The processing problem will naturally cause high or low.
bosco jewelry wholesale For more than a year of operation, it has been learned from Xiao Bai. It has also gone through the confusion period. The thinking is a little clear and gradually growing up.
The differences between primary operations and advanced operations.
I. From the initial operation to the advanced operation, just like the army, from a small pair to the leader, then the commander, the head of the team, etc. to the general of the command war.
This to tell what kind of operations you are, and understand the following operations:
. Growing into a high -level operation
1. Need to know who the user is, how to find the user? You can pass five ways:
. Let users continue to use products, that is, continuously optimize products and increase user stickiness.
3. Establishing a growth engine
4. Make the plate
Finally, do operations, or do not stop learning, read, communicate with better people, and then learn, then Constantly summarize in practice and so on. Then, one day will always be a general.